In the article "Zigbee Alliance Changes Name to CSA Connectivity Standards Alliance with New LOGO", we shared the new brand image created by Interbrand for the alliance. On the same day that the Zigbee Alliance changed its name to CSA, CSA also announced the launch of a new smart home networking standard "Matter". In other words, smart home products certified by Matter in the future can be compatible with the smart home and voice services of the above-mentioned brands, so there is no need to worry about the problem that the brand is different and cannot be used when purchased. As long as you choose a product certified by Matter, it can be compatible with Apple's HomeKit, Amazon's Alexa, Samsung's SmartThings, Baidu's Xiaodu, Ali's Tmall Genie and Google Voice Assistant, and can be used together.